The Bike Shed Cafe asked if I could produce an illustration that they could use to advertise cycling themed events in the shop and cafe throughout the year. The illustration would adorn outdoor signage and printed materials such as flyers, posters and cards etc.
I started with pencil and paper, working out what style would suit the client and their customers. I wanted the design to be slightly rustic in its appearance with small amounts of detail and have a comedic tone. I drew the bicycle first and then aligned the rider over the top. Adding the tea tray in was an after thought after producing a final design as I felt it needed some more action and movement in the design. The final piece was then coloured up so it could be used across most cycle events. By changing the colour of the riders kit it could be used for the Giro d'Italia, Tour de France and other branded events.